Soft by nature. Timeless by design.
Poetree Kids is a Dutch baby brand, founded in 2014. We design timeless collections for little ones with one clear idea in mind: beautiful baby products shouldn’t just look good – they should feel good to use and be made to last.
From nursery textiles and soft accessories to those very first outfits, everything is designed in our signature Poetree Kids style. Calm colours, subtle prints, soft materials and collections that mix and match effortlessly.
One style. One collection. One little world.
Beautiful. Soft. Made to last.
Baby products are made to be used – a lot. And that’s exactly what we keep in mind when designing our collections.
We mainly choose natural materials, such as fine cotton, with a strong focus on softness, comfort and quality. Our fabrics are carefully selected and our products are designed to stay beautiful – through endless washing, wearing, sleeping and cuddling.
To us, sustainability isn’t just about the materials we choose. It’s also about how long a product lasts. A favourite little outfit saved for a younger sibling. Or a beautiful blanket that is eventually passed on to another little one.
Made to be loved, shared & passed on.
Thoughtfully chosen
Anything that comes close to a baby should feel right. In every sense of the word.
That’s why all Poetree Kids items meet the requirements of OEKO-TEX® STANDARD 100. Our materials are extensively tested and meet high standards for safety and skin-friendliness.
We don’t follow every new trend either. Instead, we choose colours, prints and materials that we believe will still look beautiful years from now. Less about passing trends, more about timeless style. And above all: quality you can rely on.
Designed by Poetree Kids
Our collections don’t start with a ready-made product. They start with us.
We develop our fabrics and create our own colours, prints and collections. This allows us to carry one recognisable style through everything we make.
A print from the bedding may reappear on a sleeping bag or swaddle. A colour from the nursery might complement a baby outfit or knitted blanket. Everything is designed to work beautifully together – without having to match perfectly.
The result is a complete Poetree Kids world around your little one. Soft, calm and unmistakably ours.
It’s all in the name
Poetree is inspired by poetry and tree: poetry and the tree of life.
The tree of life symbolises growth, strength, connection and our roots. In many ways, it perfectly reflects what Poetree Kids stands for: products that become part of the beginning of a new life and those little moments that later turn into treasured memories.
From preparing the nursery to that very first tiny outfit you still can’t bring yourself to part with years later.
Behind Poetree
Behind Poetree Kids is a small and dedicated team. We create new collections, select fabrics and colours, oversee production and make sure every order is prepared and packed with care.
We love beautiful products, but we’re just as particular about how they feel, how they function and how well they hold up over time.
Because ultimately, that’s what Poetree Kids is all about:
Soft by nature. Timeless by design. Made to last.
With love,
Daphne & Zeynep
Poetree Kids
